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Fitness Shoot in Half Moon Bay | LifeTrak

LifeTrak is a California based company specializing in wearable technology for athletes. With a new product launch and app interface geared towards running, cycling, swimming, working out and recovery, I was commissioned to do a lifestyle fitness shoot at locations in Half Moon Bay, CA. Below are a few selections and outtakes for the campaign.

Model: Kelsey Ellis
Production: H2 Video

If there has every been a model who deserves the “I’m Tough And Won’t Complain Award” it was Kelsey. For this shoot she pounded pedals on a road bike, ran trails, jumped logs, worked a treadmill, jumped rope, got in some box jumps, and swam numerous laps. All by 3pm. I’ve never seen a model work so hard for a client.


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Jay Watson
San Francisco Bay Area based lifestyle and people photographer Jay Watson shoots editorial, apparel, automotive, corporate, and sports subjects for commercial clients. Published in over 70 magazines.

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