LifeTrak is a California based company specializing in wearable technology for athletes. With a new product launch and app interface geared towards running, cycling, swimming, working out and recovery, I was commissioned to do a lifestyle fitness shoot at locations in Half Moon Bay, CA. Below are a few selections and outtakes for the campaign.
Model: Kelsey Ellis
Production: H2 Video
If there has every been a model who deserves the “I’m Tough And Won’t Complain Award” it was Kelsey. For this shoot she pounded pedals on a road bike, ran trails, jumped logs, worked a treadmill, jumped rope, got in some box jumps, and swam numerous laps. All by 3pm. I’ve never seen a model work so hard for a client.