Selections from a footwear catalog and lookbook shoot in San Francisco for SockSmith.
Some of the locations included Dolores Park, Mission St, and Valencia St in San Francisco. For lighting I used stuck with a single light kit and 6ft reflector panels. Since we were moving around to many locations and had a long list of socks to shoot, we kept the gear selection fairly light.
Crew:
Video: Steve Cassingham | Metastyle Films Creative Direction: Judi Oyama | Maximum Impact Design Talent: Audrey Thomas, Katie Short, Rex Honda, Hunter Gil Assistant: Nils Carlson
San Francisco Bay Area based lifestyle and editorial photographer Jay Watson shoots people, apparel, automotive, corporate, and sports subjects. Published in over 70 magazines. Collaborated with over 200 commercial clients and brands.