Jay Watson Photography

One of the most rewarding experiences in photography comes from receiving a print order. Here are some recent gems that came in this week. Take a look at the bottom of this post to learn how to hang a frameless photo on a wall without looking like a complete cheapskate.

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The mailman brings goodness.

Who gets what?

10″ X 15″ of Ion Banner goes to a lucky guy in New Jersey, mounted on 3mm sintra.

New Jersey is also getting a 10″ X 15″ piece of San Onofre, CA, mounted on 3mm sintra.

10″ X 15″ of Peter Mel is heading to Maine, mounted on 3mm sintra.

Prints for Habilitat in Oahu

Two 12″ X 18″ prints are being sent to Kaneohe, Hawaii for the 10th Annual Habilitat Luau & Art Benefit. Each year I donate work to Habilitat which is a long term residential drug addiction treatment center on the island of Oahu. This year I asked one of the residents of the program to select an image from my website to be included in the benefit. He excitedly choose this image below of Zach Wormhoudt charging down the face of a wave at Mavericks in Half Moon Bay, CA. This year’s luau will be on May 22nd at Windward Community College. Visit here for more info.

12″ X 18″ of Zach Wormhoudt is going to an art auction in Oahu, mounted on 1/2″ gatorboard.

Habilitat Art Auction in Oahu also gets a 12″ X 18″ print of Capitola, CA, mounted on 1/2″ gatorboard.

Frameless Presentation

A traditional way to hang photography is to mount the prints to a hinged 8-ply window mat board under UV glass with a custom frame. This offers the best protection but it is exceptionally expensive. I have been getting photos dry mounted to Sintra (a 3mm thick material similar to plexiglass) and gatorboard (similar to foam core but much stronger due to the wood pulp fibers).  Dry mounting allows artwork to lay completely flat when framed under glass and is almost always required for pieces 11X14 and larger. It also allows you to experiment with frameless presentations that does not include clothespins, binder clips, or thumb tacks. Your work does not deserve such injustice.

This 10″ X 15″ of Mavericks printed on metallic paper stays here, mounted on 3mm sintra and “floated” off the wall.

How To Go Frameless:

If done correctly frameless photography can look as nice as a framed piece and offer similar protection. You need to do (4) things.

1) Dry mount the photo to a substrate that will not flex. Materials can include: artboard, masonite, metal, plexiglass, and gatorboard, Foam core will not work as it will warp over time. There is also a law of physics that states as soon as you mount a photo to foam core you will drop the photo and dent the corners. Don’t do it!

2) Have the artwork UV coated. This also protects the print from moisture, dust, and the color will not self destruct under normal viewing conditions. UV coatings can be either: clear, luster, gloss, or high gloss. These are extremely thin protective sheets that are completely invisible. Friends don’t let other friends emboss textured coatings like linen or canvas onto their photos. Keep it classy and go clear.

3) Place a self-adhesive hanger on the back of the mounting material. These are very strong due to the large surface area, but for larger pieces go with (2) adhesive hangers and a piece of wire.

4) “Float” the mounting material away from the wall. Many framers and labs mount a smaller piece of 1/2 gatorboard behind the dry mounted photo. The easiest solution is to use these thick self-adhesive rubber bumpers found at Home Depot. Place one at each corner of the print about 4 inches toward the center to hide their appearance.

Place the bumpers 4″ from the outside edge so they are less visible.

Additional info and resources:

Unless you don’t mind doing the whole thing over again in a few years because the color has shifted, don’t skip the UV coating in order to save a few dollars. Most labs and some framers can do this for you. The biggest concern for archival properties is from the heat and adhesives used in the dry mounting process. Shop around and ask questions, or do it yourself. To save a few steps take a look at the self-adhesive boards in a variety of thicknesses and materials at www.artsupply.com. A few recommended online print services that offer color controlled printing (ICC profiles), dry mounting, and UV coating are:

Printroom

White House Custom Color

Get your work outside of the computer and make some prints!

Here is a video tutorial on how to build diptychs in Adobe Lightroom. I was hit with a few emails asking about how this is done, and wanted to share some of my discoveries and workarounds. Man, I wish I had something like this years ago. Cumulatively I have wasted years doing this in Quark (cough!) and PhotoShop (time suck). Finally there is a super fast and intuitive way for photographers to put multiple images together on a page. Your money also gets you additional tips on custom sizing, exporting, and archiving your finished diptychs.

Tutorial: Diptychs in Adobe Lightroom from Jay Watson on Vimeo.

This is the first tutorial shared on this blog, and it feels incredibly geeky of me to post a software demo. Maybe I am paying back the world for all the free demos I have viewed online. Whatever the truth is behind this demo, PLEASE set me straight. If you dig it, share the link. If it is wack, let me know so I can put effort towards building log cabins other things.

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Adobe Lightroom Tutorial: screen capture of diptych settings. © Jay Watson Photography

Derrick going frontside at Pacifica Skatepark. © Jay Watson Photography

One responsibility in being a photographer involves teaching other photographers. This occurs through either working with assistants, or actually working as an instructor. Like kung-fu, any photographer worth their own salt has both learned from another photographer and mentored other photographers. Since 2002 I have been an adjunct photography instructor and I have taught classes ranging from photo history, advertising photography, digital capture, and the zone system. At the end of each semester I share advice to students from a lecture titled…”Important Things To Learn That Have Nothing To Do With A Camera.”

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Last week I was a guest speaker at Brooks Institute of Photography in Santa Barbara. A few former Brooks students have contacted me about assisting, and after speaking with Eli Davis at Career Services, I was invited to present some of my work to students and talk about my experiences in the photo industry. Not only did I speak about the photo business, but I was also able to get some information from them. Here is some of the info we talked about.

I learned (3) things from Brooks and AAU students (classes started two weeks ago)

1) Roughly 80% are on FaceBook and/or other social networking sites. No surprise there.

2) Less than 5% of them follow any blog. Many students do not know what is a blog, or assumed a blog they visited was in fact just a website. They are not reliant upon industry related blogs for news or info.

3) Less than 2% know what is a an RSS feed.

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